Privacy Policy

Last updated: March 2026

1. Who we are

Depend is committed to protecting your privacy. This policy explains what information we collect when you visit our website, how we use it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

We are the data controller for the purposes of this policy. If you have any questions, please contact us using the details on our Contact page.

2. What information we collect

We only collect information if you give us your consent via our cookie banner. If you decline, nothing is collected or stored about your visit.

If you accept cookies, we collect the following anonymous analytics data:

Pages you visit and the time spent on each page
The page that referred you to our site
Your approximate country (derived from your IP address — we do not store your full IP address beyond the initial lookup)
Your device type (desktop, mobile, or tablet) and browser name
A randomly generated visitor token stored in your browser's local storage — this contains no personal information and cannot identify you

We do not collect your name, email address, or any other information that could identify you as an individual through analytics.

3. Cookies

We use one category of cookie:

Analytics cookies — used to understand how visitors use our website so we can improve it. These are only set if you click "Accept cookies" on the banner shown when you first visit.

You can withdraw your consent at any time by clearing your browser's local storage or cookies for this site. You can also decline on your next visit by clicking "Decline" on the cookie banner.

We do not use advertising cookies, tracking pixels, or any third-party analytics services (such as Google Analytics).

4. How we use your information

The anonymous analytics data we collect is used solely to:

Understand which pages are most useful to visitors
Improve the content and structure of our website
Identify any technical issues with the site

5. Sharing your information

We do not sell, rent, or share your data with any third parties for marketing or any other commercial purpose. We do not use any third-party advertising networks.

Your data is stored securely on our hosting servers and is not transferred outside the United Kingdom.

6. How long we keep your data

Anonymous analytics records are retained for up to 12 months, after which they are permanently deleted. Because no personal data is collected, there is nothing to link these records back to you.

7. Your rights under UK GDPR

Under UK data protection law, you have the following rights:

Right to be informed — this privacy policy fulfils that right
Right of access — you can request a copy of any personal data we hold about you
Right to erasure — you can ask us to delete any personal data we hold
Right to object — you can object to our processing of your data
Right to withdraw consent — you can withdraw cookie consent at any time

Because our analytics data is fully anonymous and cannot be linked to an individual, we are unable to retrieve or delete records for a specific person — there is simply no way to identify which records, if any, relate to you.

To exercise any of these rights, please contact us via our Contact page.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO).

8. External links

Our website may contain links to other websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will always reflect the most recent version.